MindMatters
A Mental Health Awareness Campaign for Parents
Mind Matters is a data-driven awareness campaign designed to help parents better understand and support the mental health of children ages 12–17. Through data visualization, branding, and educational resources, the project transforms complex information into accessible tools that help parents recognize early signs, start meaningful conversations, and connect with professional support.
Project Type: Visual Identity | Data visualization | Interaction Design
The Mind Matters identity extends beyond digital and print materials into physical touch points designed for workshops and community events. Branded apparel, staff badges, and everyday items create a recognizable and welcoming presence while helping participants, volunteers, and facilitators feel connected to the campaign.
